Original Research

Entrepreneurial orientation on business performance for small, micro and medium enterprises in the telecommunications industry: A management perspective

Medicine Magocha
The Journal for Transdisciplinary Research in Southern Africa | Vol 18, No 1 | a1053 | DOI: https://doi.org/10.4102/td.v18i1.1053 | © 2022 Medicine Magocha | This work is licensed under CC Attribution 4.0
Submitted: 25 March 2021 | Published: 02 February 2022

About the author(s)

Medicine Magocha, Department of Economic and Business Sciences, Faculty of Commerce and Administration, Walter Sisulu University, Mthatha, South Africa


Entrepreneurship is playing a mediating role in ensuring that the impact of climate and technological changes are regulated and made adaptable and adoptable for humanity through entrepreneurial innovations. In this article, a critical discourse analysis is conducted to establish the facts regarding the influential relationships affecting entrepreneurial orientation (EO) and business productivity for small, micro and medium enterprises (SMMEs) in the information and communications industry in Zimbabwe. An exploratory quantitative methodology using a positivist approach was applied to reinforce the independence of the researcher and to eliminate bias in the exploration of the orientations. Data were collected from 308 entrepreneurial entities located in different parts of the Harare urban zones, which were randomly sampled. One of the major findings of this research points conspicuously to the inevitability of EOs. Accordingly, it is recommended that enterprise regulators, legislators and the state should emphasise the inclusion of EO in the existing body of knowledge, and support telecommunications business practitioners to make significant decisions on strategic risk management when conducting strategic formulation and implementation.


entrepreneurial orientation; business performance; enterprising; information and communications; technology


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